The biggest resort, with the longest and widest beach strip, with hotels spread along the beach and among the dunes, the sunniest resort for the sunniest people. 1,500 hours of sunshine from May through September and a lot of FUN for everyone who seeks a true summer holiday emotion!

Sunny Beach is a resort on the Black Sea coast of Bulgaria, located approximately 35 km north of Burgas in Nesebar municipality, Burgas Province. It is the biggest and most popular holiday resort of the country, and is home to over 200 hotels with more than 110 000 beds. There are also 130 restaurants and numerous live music bars, pubs, nightclubs, discos, cafes. It has been undergoing continuous expansion for many years. In recent years almost the whole hotel base has been renovated and several new luxurious hotels have been built as well as many spectacular apartment complexes.

Sunny Beach has a very small permanent population, but during the summer the resort is home to many thousands of tourists. The main strip of high-rise hotels backing onto the beach is several kilometres long and extends along a wide bay between Sveti Vlas and Nesebar.

The resort's construction began back in Communist times, in 1958. Construction works began at a site, where two old wells supplying Nesebar with water in ancient times and during the Middle Ages, had been located.

The climate of the area is Mediterranean, explaining Sunny Beach's popularity with tourists since before the fall of communism. Since that time the resort's popularity has grown among German holidaymakers, who add to the already large numbers of Bulgarian and Russian visitors. More recently, Sunny Beach has begun to attract the attention of British , Scandinavian and Serbian tourists, for whom it is a more affordable alternative to the established Mediterranean resorts.

Attractions for tourists include the beach, watersports, nightlife, and the nearby historical site of Nesebar. Sunny Beach is mainly popular among young people. The Golden Orpheus International Festival of Popular Song, the Decade of Symphonic Music, part of the International Folklore Festival, fashion-shows and various beach competitions are held there.

 Housing in Sunny Beach has been heavily favoured by British property investors in recent years. However, property prices have now begun to fall, and several investors are beginning to bail out, having lost tens of thousands of pounds.