7 Ways to Use Videos for More Engagement on Instagram

In the digital world, social media has become a very important part of a successful marketing strategy. Social media platforms like Facebook, Instagram, Twitter, etc. offer a large amount of opportunities for brands to showcase their products. These platforms are free to use and you could directly interact with a more substantial audience at once. You don’t need to invest big money in building a online marketing strategy that includes social media videos. No matter whether you’ve got a small or a large business, it’s time that you take social media seriously.

Based on statistics shared by Lyfe marketing, 93 percent of videos on Twitter are accessed from cell phones. Views of branded video content on YouTube has doubled within the last three years. Moreover, Facebook live videos receive 10 times more comments that a regular video. All these statistics show that video content is popular on social media networks. For the reason that millennials connect more to videos on social media. INTERNET MARKETING Video Council has found that a lot more than 60 percent of brands are using social media marketing videos actively for promotions. Thus, it is highly likely that your competitors are also leveraging the power of social media marketing video to expand their customer base.

Instagram is an extremely powerful social media platform that allows you to share images and videos online. Techcrunch has been studying Instagram trends since its launch. As per their study, Instagram crossed the threshold of just one 1 billion monthly active users in 2018. Moreover, Instagram is currently growing at a rate of 5 percent per quarter, the highest among social media platforms. So, Instagram ought to be your first choice in showcasing your brand’s product and services. On this page, we will take you through some ways to use Instagram videos for engaging more audience.

Short Commercials

Create short, valuable videos that represent your brand. You can showcase your product in an artistic way through these videos. The commercial can be inspirational, funny, or emotional. buy instagram followers allows you to share a 60 second video on your own timeline. With such short videos, you can easily grab the attention of the prospective audience. Also, short videos are best to share crisp information about your products. It is possible to share the commercial in Instagram stories, IGTV or in the Instagram timeline.

Product details

Showcase your product’s specifications or perhaps a ‘product in action’ video to show its capability. Focus only on important features to help keep the viewers engaged. Keep carefully the video more informative and less descriptive. Attention to detail may be the key to creating a cool and sexy video. You can put the merchandise video in your brand’s Instagram page’s timeline for the audience to see anytime. Creating such spontaneous videos attracts a great deal of attention.

Do it yourself videos

An effective way to utilize Instagram videos would be to create instructional content. ‘Do it yourself’ or ‘how to’ videos share your products working. This can help the users to understand the product’s usage. You can also create troubleshooting videos linked to any problem your customer might face. To the point videos are liked by the mark audience because they get relevant information within a short span of time. By sharing such videos from time to time you can build a relationship with your existing customers.

Behind the scenes video

Customers have grown to be picky in choosing a product, hence you should establish a reference to them. It is possible to create behind the scenes videos that take them through trivia linked to your product. You may also conduct quick learning sessions about guidelines linked to your product usage. The fast forward video that Sheryl Cole has shared about her work gives some idea. You just need to be creative and smart in capturing the proper moments for your Instagram video.

Instagram Stories Video

Instagram launched Insta stories in August 2016. Through stories, it is possible to share images or videos together with your followers for a 24-hour duration. This short span creates a feeling of urgency and people tend to view the stories because they see one active.

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