According to a recent study, we’re not overly impressed with Rupert Murdoch’s plans to charge for use of his on the internet news web sites. Of two,000 persons asked if they would ever spend for on the web news, 9 out of 10 stated ‘No!’. Does that imply that Murdoch’s decision to charge customers to access his news sites is foolish?
I wouldn’t spend for news, either, unless…
If I had been asked ‘would you ever pay for on line news?’, I would likely say ‘no’, as well. Soon after all, in an age when we can commonly read about big events on Twitter ahead of any of the news channels report them, why would we ever want spend for access to their content?
Even so, I would, and generally do, spend for good quality and ‘luxury’ news. I would never spend a penny for one particular of the shrinking number of free newspapers handed out on my way to function in a morning, but I would pay for a Sunday broadsheet with all its extras and trimmings (even though the possibilities of me basically reading far more than a few pages are extremely tiny).
yoursite.com have also been identified to sign up to a paid members’ area on the web-site of a certain football team (which shall stay nameless) to obtain access to further content material not offered on the key site: video interviews and press conferences, highlights of reserve and youth group matches, live radio commentary on match days.
Would I pay to study The Sun on-line? No. There are normally only about 2 paragraphs in each image-dominated short article anyway. It only expenses a handful of pennies to obtain the real point so there would not be a lot value in utilizing its web-site. The Times? Possibly, but only if all other excellent news outlets starting charging, otherwise I’d just go for the free of charge one.
Making use of a Credit Card for a 20p Article?
I am not sure how a great deal Mr Murdoch wants to charge his users to read an report, but I’m guessing there is going to be some sort of account that requires setting up. I undoubtedly couldn’t be bothered to get my wallet out each and every time I wanted to read one thing and I would be really hesitant to commit to subscribing.
On the other hand, if they had a related technique to iTunes, whereby you just enter your password to achieve access to a paid post and your card is billed accordingly, that may possibly make a bit much more sense. But, if I had to do that for each key news provider, it would turn out to be incredibly tiresome.
Ultimately, they could be shooting themselves in the foot to some extent. If the web-site makes it tougher and much less hassle-free for me to study an report, I’ll most likely go elsewhere. I would assume that I would always be capable to read the news for no cost on the BBC’s web-site, which would not be fantastic news for the marketing income of the Murdoch online empire.
Assuming that I really wanted to read an report on a paid internet site so badly that I handed more than my credit card details to them, what would stop me ‘reporting’ on what the short article stated on my freely available weblog? I would envision it would be really hard for a newspaper group to avert thousands of bloggers disseminating the information freely to their customers who would get lots of traffic in the process.
Recipe for Accomplishment?
The results or failure of paid news is in the technique utilized to charge and engage with users, assuming that the users value the content material extremely sufficient to deem it worth paying for. The jury is undoubtedly still out on the whole notion and the probabilities are that quite a few will try and fail prior to a profitable technique is developed. Until then, we’ll have to wait and see.