The starting of a new calendar or fiscal year is a great time to use those very good intentions we have about new beginnings and jump-start off our marketing efforts. So, applying a strategic pondering method, here are ten (ten) strategic advertising and marketing actions to guarantee success in your new year.
Strategic Action #1: Clearly define your strategic focus and advertising and marketing vision for your enterprise.
Strategic Action #2: Develop an Integrated Advertising Communications Program that incorporates and integrates important methods for advertising, advertising and public relations.
Strategic Action #3: Clearly define your target market(s).
Strategic Action #four: Clearly define your marketing and advertising objectives and tactics.
Strategic Action #5: Develop a powerful positioning statement and compelling message and present to your target market(s).
Strategic Action #6: Develop an efficient contact management system to support achieve Best Of Mind Awareness.
Strategic Action #7: Develop & implement a method to evaluate your advertising efforts.
Strategic Action #eight: Incorporate the use of technology into your advertising efforts to be far more productive and far more efficient.
Strategic Action #9: Use the power of referrals as aspect of your advertising and marketing efforts.
Strategic Action #ten: Seek tips from a knowledgeable and trusted marketing advisor or consultant.
Ten Strategic Marketing Actions To Assure Results In Your New Year
By: J. Glenn Ebersole, Jr., Chief Executive of J. G. Ebersole Associates and The Renaissance Group (TM)
Glenn Ebersole, Jr. is a multi-faceted skilled, who is recognized as a visionary, guide and facilitator in the fields of company coaching, marketing, public relations, management, strategic preparing and engineering. Glenn is the Founder and Chief Executive of two Lancaster, PA based consulting practices: The Renaissance Group, a inventive advertising, public relations, strategic preparing and business development consulting firm and J. G. high standards , an independent specialist engineering, advertising and marketing, and management consulting firm. He is a Certified Facilitator and serves as a small business coach and a strategic preparing facilitator and consultant to a diverse list of consumers. Glenn is also the author of a monthly newsletter, “Glenn’s Guiding Lines – Thoughts From Your Strategic Considering Business Coach” and has published extra than 250 articles on organization.