Graphic design is a profession whose organization is the act of designing, programming, and develop visual communications, generally developed by industrial suggests and intended to convey certain messages to certain social groups, with a clear objective. This is the activity that enables graphically communicate concepts, information and values processed and synthesized in terms of form and communication, social, cultural, economic, aesthetic and technological. Also recognized as visual communication design and style, because some associate the word figure only to the printing sector, and realize that visual messages are channeled via quite a few media, not just print.
Offered the massive and speedy development in the exchange of facts, the demand for graphic designers is higher than ever, specifically due to the fact of the improvement of new technologies and the need to spend consideration to the human variables that are beyond the competence of engineers who create them.
Some classifications are broadly applied graphic style: marketing design and style, editorial design, corporate identity style, internet design, packaging style, typographic design and style, signage design and style, multimedia design and style, amongst other people.
Graphic Design and style History
The definition of the graphic design and style profession is rather recent, in what issues their preparation, their activities and ambitions. While there is no consensus on the precise date of the birth of graphic design, some dating during the interwar period. Other folks recognize that begins to recognize as such to the late nineteenth century.
Arguably specific graphic communications purposes have their origin in Paleolithic cave paintings and the birth of written language in the third millennium BC. C. But the variations in working methods and education required auxiliary sciences are such that it is not possible to clearly determine the current graphic designer with prehistoric man, with xylograph fifteenth century or the lithographer 1890.
The diversity of opinion reflects the truth that some see as a solution of graphic style and all other graphical demonstration only those that arise as a result of the application of a model of industrial production, these visual manifestations that have been “projected” contemplating demands of diverse kinds: productive symbolic ergonomic contextual etc.
A page from the Book of Kells: Folio 114, with decorated text includes the Tunc dicit illis. An example of art and web page layout of the Middle Ages.
The Book of Kells – A Bible handwritten richly illustrated by Irish monks in the ninth century CE-is for some a incredibly stunning and early example of graphic style notion. It is a graphic demonstration of wonderful artistic worth, higher high-quality, and that even a model for studying to style-for even surpasses in quality to numerous of the present-editorial productions, and also from a functional point of view contemporary This graphic piece responds to all needs presented the group of persons who made it, however other folks believe that it would be graphic design solution, for the reason that they comprehend that their design is not adjusted to the concept of existing graphic style project.
The history of typography-and by transitive, also the history of the book-is closely linked to graphic style, this might be simply because there are virtually no graphics designs that do not involve such things graphics. Hence, when speaking about the history of graphic style, typography also cited the Trajan column, medieval miniatures, Johannes Gutenberg’s printing press, the evolution of the book industry, the posters Parisian Arts Movement and Crafts (Arts and Crafts), William Morris, Bauhaus, etc.. “
The introduction of movable form by Johannes Gutenberg created books less expensive to produce, and facilitate their dissemination. The initially printed books (incunabula) scored the part model to the twentieth century. Graphic design of this era has become recognized as Old Style (particularly the typefaces which these early typographers employed), or Humanist, due to the predominant philosophical college of the time.
Soon after Gutenberg, no important modifications were seen until the late nineteenth century, specifically in Britain, there was an work to produce a clear division in between the fine and applied arts.
In the 19th Century
Initially web page of the book “The Nature of Gothic” by John Ruskin, published by the Kelmscott Press. The Arts and Crafts intended to revive the medieval art, inspiration in nature and manual labor.
In the course of the nineteenth century visual message design and style was entrusted alternately two experts: the artist or the publisher. The initially was formed as an artist and the second as a craftsman, usually each in the same schools of arts and crafts. For the printer as art was the use of ornaments and picking fonts printed in his compositions. The artist saw typography as a child and paying more consideration to ornamental and illustrative elements.
Between 1891 and 1896, the William Morris Kelmscott Press published some of the most important graphic merchandise Arts and Crafts Movement (Arts and Crafts), and established a profitable enterprise based on the design of books of wonderful stylistic refinement and selling them to the upper classes as luxury things. Morris proved that a industry existed for performs of graphic style, establishing the separation of style from production and the fine arts. The function of the Kelmscott Press is characterized by its recreation of historic styles, specially medieval.
Poster for the Moulin Rouge in Paris. Created by Henri de Toulouse-Lautrec with color lithography in 1891. Thanks to Art Nouveau, graphic design and visual clarity gained by the composition.
recherche graphiste of the Bauhaus. Founded in 1919 by Walter Gropius, is thought of the birthplace of the graphic style profession.
Given Poster for Matinée. Produced by Theo van Doesburg in January 1923. The absolutely free font organization, expresses the spirit of the Dada movement, irrationality, for freedom and oppose the status quo and visual expressions of the time.
Corporate identity design and style for Lufthansa, by the Improvement Group 5 of the HFG Ulm. Ulm School was an inflection point in the history of style, considering the fact that there is outlined the design profession by means of scientific methodology.